Air New Zealand Wine Awards
NZ Winegrowers own and organise New Zealand's premier wine competition - NZ Wine of the Year Awards (formerly the Air New Zealand Wine Awards).
In mid 2017 NZ Winegrowers briefed Marvellous Marketing to manage the Air New Zealand Wine Awards Facebook page and to develop a content plan to grow consumer following. This was achieved with a creative content calendar including a People’s Choice promotion where consumers voted for New Zealand’s favourite wine brand. Content also included a mix of recipes, information and humour.
Social Media Results
Between September 2017 and March 2018 Facebook followers grew by over 33% to reach 2,000 plus followers.
We used Facebook tools to help grow NZ Winegrowers consumer email database.
We also achieved associated publicity for Yealands Family Wines as winner of the People’s Choice Favourite NZ Wine Brand.