Marvellous Marketing manage the Cheeselovers NZ Facebook page for the NZ Specialist Cheesemakers Association. Our brief is to encourage consumers to purchase New Zealand-made cheese. This is achieved with the development of a comprehensive content calendar which engages consumers via a mixture of Facebook posts including recipes, information, humour and promotions.
Social Media Results
In the two years since July 2017 we have grown Facebook followers by 48% from 4,900 to 7,250.
Engagement is regularly higher than the pages Cheeselovers NZ monitors itself against.
We are using Facebook to help us grow the Cheeselovers NZ email database