Something to Crow About

Category: Launches


Something to Crow About, owned by Mike and Chris Millar, makes gluten-free muesli, paleo cereal and probiotic muesli. In 2018 Mike and Chris asked Marvellous Marketing to help launch their new Cashew Sour Cherry & Chia Muesli.


  • We shared a Something to Crow About samples with media and food bloggers resulting in coverage which included NZ House & Garden, Bite (NZ Herald),, FMCG Business, Supermarket News and NZ Business and more.

  • More than 15 media stories were received in new product columns, recipe features, business stories and food blogs across a variety of media including magazines newspapers and online.

  • Marvellous Marketing also helped promote Something to Crow About’s success at the 2018 Westpac Business Awards Northern Region which occurred around the same time as the new product campaign.

  • Something to Crow About reported strong gains in new distribution and sales for their new muesli. They also successfully shared media stories in social media gaining additional brand awareness.